Send one
little
lumiverse
lumiverse
Westie Postcard Set
Postcards worth keeping and worth sending — a little Westie joy through the letterbox.
The Westie corner of the internet
The most
underrated
breed, finally on
the map.
Spreading joy, spreading Westies.
This is a corner of the internet dedicated to Westies and the people who love them: real stories, life with a Westie, and an upcoming shop made for Westie people everywhere.
Lumi
Spreading joy, spreading Westies
Life with a silly Westie
Putting Westies on the map
You've found your people
Westies deserve the representation the Dachshunds already get.
Walk past any pet display and it's all sausage dogs and Goldens. We're here to change that — to give the breed the aesthetic, the community and the spotlight it's been missing.
- ✦ Real Westie life — the honest, silly, day-to-day life with Lumi, the Westie who started it all.
- ✦ Breed insight — honest talk from our own experience, to help you decide if a Westie is right for you.
- ✦ Beautiful things — the editorial aesthetic the breed has always deserved.
- ✦ Coming soon — Westie-dedicated products, because this breed deserves great ones too.
Lumi · in pink
The shop
Little things for the people who love them.
A small, growing edit for Westie people and the friends who put up with the obsession — starting with a few things we love, with much more on the way.
COMING SOON
little
lumiverse
lumiverse
Something new
We're working on the next Westie-dedicated thing. Want to be the first to see it?
COMING SOON
little
lumiverse
lumiverse
More on the way
Little things for Westie people, made with the same love as everything here.
The blog
Real life with a silly little Westie.
What we've learned living with a terrier — the grooming, the health stuff, the training, and the small joys in between.
Netti & Lumi
Why Westies
I fell for Lumi the moment she came into my life.
Lumi came into my life at exactly the right time — her personality, her quirks, her stubborn loyalty, she’s simply my soul dog. What I didn’t expect was for one silly moment to turn into a mission. In July 2025, she ate an apple so loudly it became a TikTok video. That video became an account, and somewhere along the way, a joke turned into something bigger: giving Westies everywhere the spotlight they’ve always deserved.
Netti Lumi's mom · Tallinn
Read our story →
Collaborate
Let's make Westies known everywhere.
I’d love to hear from you — brands, creators, fellow Westie people, anyone who wants to help give this breed the visibility, the platform and the attention it’s never quite had. If it’s a good fit for spreading the Westie mission, I’m all ears.
Be it travel, a cosy stay, a photo project, a spot in a campaign, or just a hello from another Westie lover — I read every email. (One follower messaged that he was in Tallinn and would’ve loved to meet Lumi. It was such a lovely ask that we made it happen — one of the best things to come out of the internet.)
Start a conversation →A community of 10k+ Westie people across Instagram, TikTok & YouTube — and growing.
A good fit looks like
- Travel, stays & experiences Lumi can be part of
- Photography, shoots & creative projects
- Features, placements & ads that put Westies in front of new people
- Products & services that genuinely make Westie life better
Every yes has to do one thing — help spread the Westie mission.
Contact
Say hello
For collabs, press, or just to say hi (bonus points for a photo of your own little one) — I read everything.